Cannabis SEO

Leveraging Market Insights & Proprietary Knowledge, Combined with overwhelming expertise 🌿
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Expertise that Extends Far Beyond Cannabis SEO & Dispensary Marketing

SEO & Marketing for Cannabis Dispensaries

There’s another gold rush, but the gold is green. If you own a dispensary, congratulations for being an early adopter. You now have to leverage every marketing channel at your disposal in order to be ready for the rest of the cannabis wave. You currently have issues being Meta verified, and as a result, your marketing budget is now channel-stunted. Jeremy Bittle will dial in your SEO to extreme levels of competition…

And we can get your ads on Meta, too. 🌿

Schema Markup
Schema markup has become important, especially in the era of Hummingbird and RankBrain. Exactly how a search engine interprets the various context of any query determines the actual quality of search results. Schema can provide needed context to what would have otherwise been an ambiguous webpage. Taking these steps on your web content provides laser focus to specific queries to help your content get served for those of your priorities.
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On-Page Optimization
On-page Search Engine Optimization is the art of optimizing web pages on an individual level to rank higher and get more relevant traffic in search engine results. On-page specifically refers to both the public-facing content and the HTML source code of any page that can be optimized through manipulation and alteration. Basically it is the granular, fine-toothed comb. We find small improvements and advantages that can — in the sum of all parts — create a much more optimal page better suited to climb Google’s sort order, as well as compete with and ultimately surpass other businesses with which you are fighting over the same digital real estate.
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Domain Migration
Domain issues and migration comes up more often that one would think, especially if you have historically outsourced your website to a third party. Web design companies close, critical personnel leave and nobody can find their passwords, domain registrars close, platforms become obsolete — whatever the reason, we can help you gain access to your domain, website, and more, with the goal of securing long-term trusted access and better immediate hosting that makes sense for your business to build upon.
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Redesign Launch
If your company is planning a website redesign, it is critical to do so under the supervision of SEO experts, to ensure your backend URL structure, categorization, sitemap, titling implementation, and general content strategy is suited for SEO success when you launch. Any web design company can make your new website design “look great”. But all the flashy transitions and graphical interfaces in the world won’t matter if they aren’t coded to rank. A qualified SEO is the only thing that can prevent your site redesign from taking one step forward, visually, but three steps back in terms of Google rankings.
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Directory & Listing Syndication
While our focus is on-page, we realize that links still do matter. Especially trusted links and entity establishment on long-trusted listings and directories sites where your business could be included. Syndicating your business info and entity parameters across the web buttresses your online presence and fortifies the trust that Google will place upon your site, helping to validate SEO efforts that are being done concurrently. Essentially this is but a prong in a mult-pronged SEO strategy, and each of them amplify the others that are implemented.
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SEO Strategic Consulting for Cannabis Brands

Congratulations! You’ve been growing since 2016, but maybe you don’t know how to move to the next level… Or maybe you’ve conquered the state in which you grow, but you’re ready to put a stake in the state next door? You’re gonna’ need to start proliferating your brand in search engines, AI (AIO, GEO… the list of unofficial acronyms goes on…), and so on.

And hey, what’s up with your website? We all know you didn’t think about what mobile traffic is gonna’ do when customers scan the QR code on your packaging…

You need to educate and market simultaneously. 🌿

Marketing Under Compliance

We’ve worked in 100’s of industries in the past, many of which operate under a magnifying glass of compliance (finance 💰 finance 💰 finance).

When we’re managing the SEO of any website, we know there are always potential governing bodies that will tell us what we can & cannot say; although we may want to say many of those keywords…

We are always prepared to alter our strategy dependant on the temperature that a compliance department is pushing back.

After that, it’s as simple as understanding what the rules are.

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Technical SEO

Technical SEO governs over many website issues that your developer may not know they casued as a result of the CMS they’re working with, because they didn’t know these were even possible issues, or just general confusion from Googlebot.

Ask yourself this question:

Are you blocking Googlebot with your 21+ age verification interstitial?

If you or someone on your team can’t quickly tell you whether or not this is the case, you need our help 🌿

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Large Blog Strategy

I’m talking about the big ones…

One of our specialties is managing the SEO policy across large websites, large groups of articles, long-standing blogs; you name it I’ve seen it.

How do you organize your content?

Plans of growing? How are you going to plan for a website that will have lots of articles someday? For once, will someone plan for this ahead of time?

How will you organize this content into the future?

How do you implement On-Page Optimization on a policy-level so that you can make sweeping changes to 1000’s of pages, and thus 1000’s of SEO equity points at once? 

The answers are highly dependant on your ecosystem.

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Keyword Targeting Strategy

What keywords should a cannabis brand target? 

Are you going to keep ‘meeting the market where they are at,’ or are you going to educate while you sell?

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Want to skip the details? This is what a basic SEO campaign looks like:

Market & Keyword Research

Market & keyword research is arguably the most important aspect of any SEO campaign. We find that the exercises involved in this process are integral to business development and the marketing direction as a whole. Google ranks its sites based on many things, one of which is click-through. Understanding your competition from this perspective can uncover so many things about your industry from a search dimension that you may not yet be aware of. This research proves to be invaluable not only for purposes of search, but for your business and staff on a general operational level.

Content Planning & Strategy

Based on Keyword Research, we can begin to strategize long-tail, low competition, high search volume keywords from which we can begin penetrating the SERPs (Search Engine Results Pages) within your targeted vertical. Based on this detailed market research, we can use that data to strategize what types of website content engages users on a site, what makes them click, and what is likely to actually convert those engagements into translation of quantifiable, trackable sales. The amount that we can learn from successful competition here is vast. This is where we put it into practice.

On-Page Optimization

PageSpeed, copywriting suggestions and edits, dealing with URL structure, HTML tags, schema.org markup language… this is where things get pretty nerdy. In many ways, this is the foundation on which our campaign is built. Many SEOs focus on link-building and off-page signals because it (used to be) a quick game that you can turn on and off at will. But solid On-Page will generally win the game on it’s own. In a world of increasing search turbulence within an algorithm that changes 600 times a year on average, it’s very important to focus on building this foundation.

Off-Page Optimization

This is not what it used to be. 10 years ago, it was all about backlinks. Now, be very careful with these. It’s easy to mess this up if you don’t know what you’re doing. Here, we focus on optimizing your Entity (NAP) within Google’s Knowledge Graph. A.I. scans the internet for keywords, and associates them to other entities and ideas. This way, text mentions & social shares very quickly become the ‘new links’ in SEO. As a Yext Partner, I find Directory & Listing syndication to be an integral piece of publishing content and local data across our network of authoritative local directories and data aggregators.
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SEO Campaign Summary

Intentionally Unorthodox SEO

SEO goes so far beyond just editing web pages to increase your Google ranking. While that is a huge priority advantage to your business over the competition, it is just the main tent pole for an all-encompassing SEO campaign:

  • Improved Google and other search engine rankings for a wider range of search terms obviously increases site traffic, customer inquiries, and ultimately sales
  • Monthly reporting as part of your SEO campaign greatly clarifies your customer trends and shows your team valuable analytics with context that you can use to streamline your business
  • Entity establishment (development of your Google My Business page, etc.) further solidifies your business’ online identity and improves the functional utility of your online presence as a funnel to your website
  • On-page optimization and the increased traffic metrics it creates add value to your owned asset (your website), which increases the valuation of your company
  • Improved search rankings and the resulting inquiries from customers and clients literally increases demand for your services, which in turn allows you to charge more for its supply; it’s the most basic of economic formulas

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