Human-Driven Digital Marketing & SEO

First and foremost, it is important to asses a topical understanding of any website’s capabilities and shortcomings in its current state. As of now in 2020, we approach this differently than most. The important thing to note when building a list of target terms the website should rank for is that SEO is effectively just document retrieval. To leverage this basic function of organic search to the benefit of our clients, we deep dive into keyword research as a jumpoff point.

In the early phases of any SEO campaign, part of the collaborative process with you and your team is to identify areas of potential opportunity and desired expansion in the digital space for your business and its products / services. Once identified, we go to work on surveying the landscape in those market areas to reveal competitive shortcomings and openings that can be filled by an intuitive content creation strategy of our collaborative development with you and your staff.

Whereas many SEOs are stuck in the yesteryear best practices of backlink building, we excel at the lost art of on-page optimization. It is our determination that this is the most pure and most long-term stable implementation of SEO for your valued asset, which is your website. We keep the work and the value “on the page” — within the website you own and control — which builds and benefits the content that is public-facing on your site; increasing equity over time.

Nothing’s worse than an agency that dumps reams of digital data into an Excel sheet and leaves you to figure it all out. Our reporting is much more digestible; focusing on the key performance indicators you’ve identified as being high priority, and we contextualize all reporting in human terms your whole team can absorb and act upon. We’re often on conference calls with clients highlighting areas of unique opportunity uncovered by emerging analytics trends we observe in the field.