Search Engine Optimization Consulting
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Strategic SEO Consulting
SEO Consulting
The most important SEO initiative for a brand is expectation management for the Organic channel. “Why is that old logo there?” “How do we control the summary description of our search result?” “Can the Organic offer X?” “Should we post on our blog every day?” When the CEO is asking these questions, the CMO should be able to answer with confidence. With expectations managed, strategy is then laid out for the marketing team.
Team Collaboration
CMO, SME, Content Marketers, Web Developers, UX, PPC, Marketing Automation Specialists, you name it, they’re wondering about the ‘mysteries of Google.’ There is a seat waiting for an SEO Consultant that understands how to manage expectations and direct the strategy for the team whenever these other seats inadvertantly (for better or for worse) affect the SEO of the brand’s website. Building consensus between these parties is of utmost importance, especially at a large company.
On-Page Optimization
Big site = Big paint brush. On-Page Optimization becomes an initiative of policy. How does the website page structure handle H1’s across all product pages? How do our writers format our articles? How do we think about writing for SEO? These are areas where updaing website policy will drastically change the site’s SEO. Team collaboration here is paramount.
Domain Migration
Domain issues and migration comes up more often that one would think, especially if you have historically outsourced your website to a third party. Web design companies close, critical personnel leave and nobody can find their passwords, domain registrars close, platforms become obsolete — whatever the reason, we can help you gain access to your domain, website, and more, with the goal of securing long-term trusted access and better immediate hosting that makes sense for your business to build upon.
Redesign Launch
If your company is planning a website redesign, it is critical to do so under the supervision of SEO experts, to ensure your backend URL structure, categorization, sitemap, titling implementation, and general content strategy is suited for SEO success when you launch. Any web design company can make your new website design “look great”. But all the flashy transitions and graphical interfaces in the world won’t matter if they aren’t coded to rank. A qualified SEO is the only thing that can prevent your site redesign from taking one step forward, visually, but three steps back in terms of Google rankings.
Content Strategy
How a brand thinks about ‘blogging’ for modern era SEO is incredibly important. It is very easy for marketers to take outdated practices from job to job within their career: The more seasoned they are, the more likely this can happen. The secret is talking about how the team thinks about writing for a topic, as opposed to ‘writing for SEO.’
SEO Industries
We’ve written extensively on why SEO-industry-specialists are sleazy salespeople that shouldn’t be trusted: SEO is SEO; nothing about being privy to your industry will give me a leg-up on re-sorting the Search Engine directory results. However, these are a few industries that we do a lot of work in, and can really benefit from a solid, competitive SEO outfit at the helm.
Enterprise E-Commerce
We develop SEO strategies that drive traffic, improve conversion rates, and increase online sales for ecommerce stores. From keyword research, to optimizing product pages, category structures, alleviating technical SEO issues and bugs, there are many needed pieces to the puzzle that an ecommerce store needs to thrive. It doesn’t stop at coding the pages right, it’s about creating compelling, search-friendly content on pages that sometimes don’t have a lot of room for verbose language. Ecomm is an industry that benefits from SEO consult far beyond the actual SEO: It benefits the whole site, marketing efforts, and user experience as a result of our work and collaboration.
News / Publication
News and publication websites can be unique in that they need indexation health dialed in as much as possible. This is not the kind of website that can afford to implement javascript all over the place and weigh down the page, potentially inadvertantly hiding page content from Google. The technical side of the SEO needs to be clean and operate like a well-oiled machine–Site speed, crawl efficiency, and mobile performance, all of which are essential for ranking in today’s fast-paced digital news environment. We work closely with editorial teams to integrate SEO best practices into their workflow, from crafting search-friendly headlines to optimizing internal linking structures, and much more.
Blog / Publication
There are some large blogs out there; different subjects with different monetization setups or reasons for existing. Many are simply attached to large brands, ecomm stores, virtual service providers, or maybe they simply monetize their publications with affiliate links or adsense ads. We work closely with many large blog publications to develop SEO strategies that increase organic visibility, grow readership, and build long-term authority in their niche. We provide guidance on content planning and optimization to help bloggers consistently create high-performing, search-friendly posts.
Multi-Location Service Area "Local" SEO
When your roofing company expands its service area from 1 city to 8, your Local SEO campaign just dirastically changed. Lawyers, roofers, and dentists, tree trimmers, pizza shops, you name it; when that brand grows to the next level, you need someone that understands how to implement local SEO across different areas on the same website potentiall offering mutiple different types of services. Your run-of-the-mill SEO agency doesn’t understand the strategy well enough to handle this.
Enterprise SEO
Many of these types of industries and verticles exist on the Enterprise level. Multi-location, blog publication, news publication, ecommerce. What’s the difference? Usually it is scale. Scale the size of the company, scale the size of expectations for SEO and the website/marketing team. Expectation management is paramount for a large organization to be able to plan 6 months, years down the line. On a deeper level, the strategy must also have a vision. Working closely with internal teams, this is what I bring to the Enterprise level.
Integrating SEO Expertise into your marketing decisions: Who do we work with on the team?
Web Developers, Web Design & UX
Market & keyword research is arguably the most important aspect of any SEO campaign. We find that the exercises involved in this process are integral to business development and the marketing direction as a whole. Google ranks its sites based on many things, one of which is click-through. Understanding your competition from this perspective can uncover so many things about your industry from a search dimension that you may not yet be aware of. This research proves to be invaluable not only for purposes of search, but for your business and staff on a general operational level.
Content Writers, Subject Matter Experts & Editorial Teams
Based on Keyword Research, we can begin to strategize long-tail, low competition, high search volume keywords from which we can begin penetrating the SERPs (Search Engine Results Pages) within your targeted vertical. Based on this detailed market research, we can use that data to strategize what types of website content engages users on a site, what makes them click, and what is likely to actually convert those engagements into translation of quantifiable, trackable sales. The amount that we can learn from successful competition here is vast. This is where we put it into practice.
Marketing Strategists, CMOs, CSOs, CEOs & More
PageSpeed, copywriting suggestions and edits, dealing with URL structure, HTML tags, schema.org markup language… this is where things get pretty nerdy. In many ways, this is the foundation on which our campaign is built. Many SEOs focus on link-building and off-page signals because it (used to be) a quick game that you can turn on and off at will. But solid On-Page will generally win the game on it’s own. In a world of increasing search turbulence within an algorithm that changes 600 times a year on average, it’s very important to focus on building this foundation.
Webmasters, CTOs, Server Maintenance
This is not what it used to be. 10 years ago, it was all about backlinks. Now, be very careful with these. It’s easy to mess this up if you don’t know what you’re doing. Here, we focus on optimizing your Entity (NAP) within Google’s Knowledge Graph. A.I. scans the internet for keywords, and associates them to other entities and ideas. This way, text mentions & social shares very quickly become the ‘new links’ in SEO. As a Yext Partner, I find Directory & Listing syndication to be an integral piece of publishing content and local data across our network of authoritative local directories and data aggregators.
- Improved Google and other search engine rankings for a wider range of search terms obviously increases site traffic, customer inquiries, and ultimately sales
- Monthly reporting as part of your SEO campaign greatly clarifies your customer trends and shows your team valuable analytics with context that you can use to streamline your business
- Entity establishment (development of your Google My Business page, etc.) further solidifies your business’ online identity and improves the functional utility of your online presence as a funnel to your website
- On-page optimization and the increased traffic metrics it creates add value to your owned asset (your website), which increases the valuation of your company
- Improved search rankings and the resulting inquiries from customers and clients literally increases demand for your services, which in turn allows you to charge more for its supply; it’s the most basic of economic formulas
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JSB Collaborative
Human-Driven Digital Marketing & SEO
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585-519-7124
34 Elton Street Suite 301
Rochester, NY 14607
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