Human-Driven Digital Marketing & SEO
We Specialize in Search Engine Optimization
We work around the clock to reverse-engineer Google Search and demystify what many purport to be a convoluted and ever-changing process. It is important to always stay on top of turbulence and the changing state of search from month to month. Whether we are working together, or you are implementing SEO changes yourself, the pilot has to stay informed or someone else in the SERPs will…
Our SEO & Web Design Services
Googlebot must treat the architecture of the web in a fair way, but what are the outliers in your setup? This is what Technical SEO is about.
WordPress Design & Development
The point is, WordPress has the highest level of collaborability right now on the internet. It’s not perfect out of the box, but with the right developer on the right project, it can be tuned to spec. Many people don’t have those capabilities because they expect the system to work out-of-the-box.
Site Architecture for Rock-Solid SEO
Maintenance & Updates
Based in the Heart of Rochester, NY
Serving SEO Clients Worldwide
Rochester SEO has always been the spark that started this company. It was in this small city where we learned SEO across many Rochester-based business’ websites & more. In the future, I don’t see a world where Rochester, NY is not the headquarters of JSB Collaborative. The rent is too low & traveling from here using connecting flights to New York is too lucrative to pass up. Today, many large brands around the world contract to Rochester, NY, especially in the marketing & advertising industries because of this.
We love Rochester & always will.
– Jeremy Bittle
How We Collaboratively Partner With Your Business
Keyword Research Discovery
First and foremost, it is important to asses a topical understanding of any website’s capabilities and shortcomings in its current state. As of now in 2020, we approach this differently than most. The important thing to note when building a list of target terms the website should rank for is that SEO is effectively just document retrieval. To leverage this basic function of organic search to the benefit of our clients, we deep dive into keyword research as a jumpoff point.
Content Publishing Strategy
In the early phases of any SEO campaign, part of the collaborative process with you and your team is to identify areas of potential opportunity and desired expansion in the digital space for your business and its products / services. Once identified, we go to work on surveying the landscape in those market areas to reveal competitive shortcomings and openings that can be filled by an intuitive content creation strategy of our collaborative development with you and your staff.
On-Page Optimization Focus
Whereas many SEOs are stuck in the yesteryear best practices of backlink building, we excel at the lost art of on-page optimization. It is our determination that this is the most pure and most long-term stable implementation of SEO for your valued asset, which is your website. We keep the work and the value “on the page” — within the website you own and control — which builds and benefits the content that is public-facing on your site; increasing equity over time.
Monthly Progress Reporting
Nothing’s worse than an agency that dumps reams of digital data into an Excel sheet and leaves you to figure it all out. Our reporting is much more digestible; focusing on the key performance indicators you’ve identified as being high priority, and we contextualize all reporting in human terms your whole team can absorb and act upon. We’re often on conference calls with clients highlighting areas of unique opportunity uncovered by emerging analytics trends we observe in the field.
At its core, Search Engine Optimization is a consulting service.
Unfortunately Google is not our asset to control. We study information, document, and data retrieval at scale as a result.
This is effectively what it means to operate a search engine. Our studies in these fields allow us to attempt to control such a concept on behalf of brands large and small, SMBs, Corporations, Service Providers, Publishers, Bloggers, you name it–if you publish content to the web, we study how to acquire visibility by way of informational retrieval algorithms at scale.
Why is Search Engine Optimization a Consulting Service?
For many clients, we do not touch the backend of the website. Many brands and corporations have teams and systems of approval that tend to this. Small businesses often do not have these ecosystems built for website management and require us to make changes ourselves.
What we mean in the section above is that SEO is theory crafting.
With that being said, this service and concept can change with the month; our theories need to pivot based on the landscape of algorithm changes, changes in the competitive landscape, and more.
What we offer is high-level theory crafting and insight on these changes. In simplest form this comes in the delivery of consult and advice via email, phone, audits, and more. When you engage with us, we are not merely “tinkering” on the backend of your WordPress install or “updating metadata” every other week.
Due to the sheer volume and breadth of industry or business-intent in which we work, we are able to craft such theories. Ecommerce websites, local SEO / service-area type websites (roofers, plumbers, local law firms, dental practices, med spas, or doctors, etc), marketing & advertising agencies, software companies, wealth management firms, mattress sales, medical device sales, news publications, bloggers & writers, virtual reality agencies, wine & spirits brands, mezcal brands, manufacturing, warehousing, realty and real estate consulting, bars and restaurants, business consultants, ERP consulting, commercial finance, private lending, SaaS software sales, skincare & beauty brands; you name it, we’ve worked on it. The more diverse our portfolio and experience from industry to industry, the more we know about how search works.
You Will Need to Know More About Search Than You Do Now
You will need to know more about search than you do now. It’s not just up to us; we need to walk you through your website, the content on it, what it says and how it is organized in order to rank it in search:
It is truly a collaborative effort.
I’m Jeremy. I’m the nerd that built this company.
Over the past 6 years, I’ve learned a lot. First I learned how to sell this stuff & other Internet Marketing-types of services; although I’m not really much of a salesperson. Additionally, I realized the only thing anyone wanted to buy is expertise. As a salesperson in this industry, I was effectively a broker for this. Not a great foundation on which to build a business, eh? img src=”4-hr-work-week-is-over-10-years-old.jpg />
So, what’s a better way to run a business & sell what people want? Become an expert. Without realizing it, I came to the table with the tools already in hand: as a musician & a technically-minded nerd, the left-brain-right-brain cognition comes easy for me. That’s exactly what you need to be good at SEO.
Creativity is of utmost importance when you’re fabricating processes by which to affect & manipulate Search.
- Web Development
- Web Design
- SEO And Social